Through innovative technology-based services, SimPlus will offer its customers modeling and simulation capabilities that enable them to streamline their operations, thereby saving them time and money.The spinning off of SimPlus is a significant step following the founders’ extensive experience in R&D and test-bedding of simulation applications in port operations. Co-founders Ye Rong, Chen Chuanyu and Stuti Nautiyal have been working as a team for more than 5 years and have rallied together now with the aspiration of making this venture a thumping success. They believe that “…to start with SimPlus will be targeting three main customer segments: terminal operators, port authorities and port development consultants, who serve the 2,800 commercially active ports across the globe. Thereafter we would also like to serve other members of the logistics industry.” Such local expertise will help to further enhance Singapore’s impetus towards being a international maritime centre. This team of directors also plans to take its technology overseas where there is a growing maritime market.